Alright, so now we have a Russian opening a Chinese, Japanese restaurant in Miami that’s world famous, love it, bring it ON, Novikov Miami! I didn’t get a chance to meet owner, Arkadiy Novikov but hope to one day soon. I want to get into his head what his thoughts were with his restaurant concept and to date have 50 concept businesses around the world. I find out he graduated as a chef and into environmentally friendly products. I like that.
So, I think he’s onto something. But to do it with flair and style and to succeed worldwide is another story and Novikov is on the right path.
Their London outpost attracts celebrities and such and so will Miami I’m sure but it doesn’t detract from the fact they serve excellent quality Chinese Banquet style food. It’s very rare to find that any more, so we are lucky we get to experience it. So, don’t wait too long to visit.
About the decor…
Theatrical, whimsical comes to mind! As you enter, a beautiful sculpture with colorful swirls, twirls and red flowers immediately sets the ambience of the space! Don’t just go and sit at your table, stroll around to see EVERYTHING.
The designers did a fantastic job, the artwork and colors are right up my alley. Red is dotted throughout, it’s not only my favorite color but it represents prosperity, good luck, happiness, good health in the Eastern philosophy.
My favorite areas are of course the line up of fresh produce and fish with yes, you guessed it, RED backdrop! Red makes the impeccably arranged vegetables and fish stand out, both are for sale. His concept was to resemble Asian markets and in this case, a very upscale one. I miss fresh markets terribly, I used to adore going food shopping with my mom. What a nice touch, there’s nothing like the aromas and freshness with the display of vegetables and fish.
Their stainless steel kitchen is immaculate, tidy and very organized. Don’t miss the hanging Peking Ducks, they were the highlight of my lunch!
Look up, those lampshades remind me of Asian hats, with different shapes and configurations. Bright purple and white orchids make this humungous space a lot more cozy.
There’s also a very zen sushi bar with a magnificent wood table and red accent cushioned chairs. Red banquettes are along the back wall with an area for private dining for 12 but I didn’t see it.
About the food…
I was invited to preview their Miami Spice Lunch menu, so it was perfect to have my friend from Miami Drink Scene join me so we could have more variety. My explanations are in the captions of each photo, so enjoy! I marked WA (Wok Star Approved) on ones I liked some with double WA, ha, ha.
About the cocktails and sakes…
What a gorgeous bar area with lit up counters. Fancy cocktails are the in thing and they definitely made some exotic ones like their signature Wasabi and Lychee Martinis and Apricot Margarita. I love their display with Sakes encased in a glassed area which means they must be very premium, exclusive ones.
About the service…
As I asked our server, Eduardo about certain dishes, his explanations were so detailed I asked if he was a chef? Of course he was, so interesting that he is now a server. He had a lovely personality and smile which I think is so important. If you’re going to have a complete experience at an upscale, elegant restaurant like Novikov, a server can elevate your experience no end. And their charming General Manager, Alex Manuel circled back several times to make sure we were taken care of.
I definitely want to return and try their a la carte menu and already know a few dishes I want to try! Share your experience in the comments, what dishes spiked your fancy?
Note: Full disclosure, I was invited to a media preview for Miami Spice Lunch Menu but doesn’t sway my judgement. I try to be as honest as I can.